Jon Mowat is one of Europe’s leading video strategy experts and founder and MD of Hurricane, an award-winning content marketing agency. With decades of experience in the industry, Jon previously produced documentaries for the BBC, and now turns his expertise to creating engaging video for brands.
As an eminent video strategist, Jon is widely published and a regular speaker at conferences sharing his tips on marketing strategy and brand storytelling. He is also author or”Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth” (Kogan Page).
Jon is a regular writer and speaker on marketing and has been published in a wide range of marketing publications and blogs including Adweek, Brandwatch, CIM, Smart Insights, Social Media Today, as well as in sector-specific trade press.
“Powering brand growth with emotional content”
This lecture looks at how to use audience personas and emotional drivers to deliver more effective content campaigns.