Copywriting 101 short guide of writing for ambitious business - WeContent Content Marketing Conference

Copywriting

101

short guide
of writing
for ambitious
business

Do you want to promote your business more efficiently? Not sure what copywriting entails or are you at the beginning of the road and want to refine your techniques? This guide is dedicated to marketing and communication specialists, copywriters, content writers and entrepreneurs who want to write better or understand what it means to work with a copywriter.

You will learn:

  • The difference between copywriting and content marketing
  • How to develop a copywriting text
  • Good copywriting practices
  • How to overcome the creative deadlock
  • Techniques for documenting and knowing the target audience
  • How to write a good call to action and an attractive title
  • What exercises to do to gain experience quickly

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