Carlijn Postma is the founder of The Post, an agency for content marketing in The Netherlands. She wrote a couple of books and her latest book is called Binge Marketing which will be published and available in English in October 2020. In 2017 she was awarded the title Content Marketing Woman of the Year. She has also published articles for the American Content Marketing Institute and speaks at various congresses.
“Keep up the audience curve to survive your brand post corona”
The first thing many brands and organizations thought of when COVID 19 decided to rule our world, was to freeze all their marketing budgets. Not knowing what to come. But can your brand survive this crisis without content? In this online presentation, Carlijn Postma will explain the audience curve and will share her thoughts on how to deal with this crisis as a brand.