Alenka Bester - WeContent Content Marketing Conference

Alenka Bester

Head of Digital Content Marketing for Zavarovalnica Triglav, the leading insurance company in Slovenia and one of the leading insurance groups in South-East Europe

Alenka Bester is Head of Digital Content Marketing for Zavarovalnica Triglav, the leading insurance company in Slovenia and one of the leading insurance groups in South-East Europe.

With her team she successfully implemented an award-winning content marketing program, gaining positive feedback from the audience and recognition from professional marketing associations in Slovenia and abroad.

She is a return CMWorld speaker who appreciates every opportunity to share her hard-earned experience on overcoming day-to-day obstacles content marketers face, especially those working in traditional, conservative organizations.

She doesn’t sugarcoat the pitfalls that many encounter, but only a few are brave enough to admit. Instead she openly shares the challenges she and her team are still dealing with despite running a successful content marketing program for over five years.”

Speech @Content Days:
 
How consistent content strategy can help you get through any crisis
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